Adrian J Cotterill, Editor-in-Chief
This June, UK Advertising, backed by industry partnersBauer Media Outdoor, Pinterest, Sky Media, Mail Metro Media, Seedtag, Channel 4, Bauer Media, Marketreach and the Department for Business and Trade is returning to Cannes Lions with a Government-backed trade mission to champion the UK’s world class creativity and accelerate international growth.
Their ambitious programme will include:- Exclusive Roundtables with senior leaders from the UK, USA, Saudi Arabia and China
- Thought Leadership Panels across the Croisette
- Partner Events including Breakfast with Bauer Media and Televisionaries in Cannes
- UK Advertising Global Dinner on Carlton Beach with a DJ set from Kimberly Wyatt (Pussycat Dolls, Hits Radio), and live comedy by Kiell Smith-Bynoe (Ghosts, Taskmaster), in partnership with BBC Studios Digital Brands.
Now in its fifth year, the UK Advertising trade mission, curated by UKAEG, brings together various UK companies to strengthen global connections, win new international business and showcase the UK’s position as a top three exporter of advertising and marketing services.
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