Adrian J Cotterill, Editor-in-Chief
Disney’s Lilo & Stitch and Capital, the UK’s no.1 hit music station, have joined forces to bring some mischief and chaos to listeners in a fun-filled campaign to celebrate the in cinemas release of the live-action Lilo & Stitch movie.
This week, Stitch, one of the only Disney characters who breaks the fourth wall**, is taking over the airwaves and causing mayhem by shaking up show features, disrupting competitions, doubling prizes, and throwing in surprise giveaways for listeners who call or text the Capital studio.
This Friday, Stitch will be crashing Capital Breakfast with Jordan North, Chris Stark and Siân Welby to deliver even more memorable on-air moments. One lucky listener will also win a brand-new car, courtesy of Vauxhall, hidden in a secret location somewhere in the UK. With on-air clues and a live-stream on Global Player, any member of the public that turns up to the car will be entered into the draw.
Charlotte Tudor, Vice President Marketing Disney & Animation said: “Amplifying Stitch’s status as a cultural icon, our collaboration with Global is all about embracing his loveable mischief and having fun with millions of fans to celebrate as Stitch lands in cinemas nationwide.”
The campaign also includes an out-of-home collaboration that sees Stitch disrupt Capital’s advertising creative on billboards up and down the country in a media first for Global. In addition, Lilo & Stitch will be taking over Capital’s digital and social platforms to keep audiences on their toes with unpredictable antics from Stitch to spark excitement, deliver surprises and playful chaos.
Katie Bowden, Managing Director for Audio at Global added “With the new live-action Lilo & Stitch film set to delight audiences this summer, this inventive partnership brings the spirit of Stitch’s mischievous character to life in an entirely new way – creating unforgettable moments that blur the lines between content and experience. It’s a bold and joyful campaign that perfectly captures the playfulness of Stitch with the creative opportunities for disruption offered by audio and outdoor.”
‘Lilo & Stitch’ is the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family. It’s a live-action reimagining of Disney’s 2002 animated classic and is directed by Dean Fleischer Camp, the Oscar®-nominated filmmaker behind the animated feature film ‘Marcel the Shell with Shoes On’.
** the space which separates a performer or performance from an audience.
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