Adrian J Cotterill, Editor-in-Chief
This campaign, on behalf of BIO (Biotechnology Innovation Organization), which is the voice of the U.S. biotech industry is from independent agency White64 in Tysons, VA.
It is the agency’s first campaign for BIO and raises the (current) sensitivities around vaccinations in the U.S.
After the COVID-19 vaccination mandates, a spike in anti-vaccine sentiment rose up, with a growing number of people questioning vaccine safety and raising concerns about infringement on medical freedoms. Yet there was also a significant, although less vocal, majority that still believed in the importance of childhood vaccination.
This is a local campaign, running entirely in the DMV inside the Beltway (Washington, D.C.), in OOH, broadcast TV/cable/radio, CTV, digital display, and paid social.
We are told that the campaign is also a call to action: “Invest in America. Vaccinate.” Because a healthy country is a strong country.
Follow DailyDOOH