Adrian J Cotterill, Editor-in-Chief
Cotswold Outdoor Group, the British company behind iconic high-street brands Cotswold Outdoor, Runners Need and Snow + Rock, has this week announced the launch of its new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha, described as an adaptive, unified retail media platform that empowers retailers to build and scale their unique retail media networks.
Troy Townsend, CEO and Co-Founder, Zitcha told us “Cotswold Outdoor Group already sets the standard when it comes to service and expertise in outdoor retail, and now they’re doing the same with their retail media network. This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media.”
This new offering marks a significant milestone in Cotswold Outdoor Group’s strategy to deliver a best-in-class, omnichannel retail experience and further cements its reputation as a leading premium retailer in the UK.
Brands using Cotswold Outdoor Group Media Portal will benefit from a fully integrated retail media network – combining the impact of premium in-store digital screens and brand elevations, onsite opportunities such as website banners and sponsored product listings, and offsite campaigns across Meta and YouTube. This enables brands to reach highly engaged and invested customers at every stage of their journey, from online discovery to in-store purchase.
Jamie Kristow, CEO of Cotswold Outdoor Group, said “The retail landscape is shifting and we’re committed to evolving with the times – the launch of our retail media network with Zitcha is proof of that. By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to not only support our brand partners but also elevate the experience we offer to our loyal shoppers. With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”
Built on Zitcha’s scalable and user-friendly platform, Cotswold Outdoor Group Media Portal empowers brands with flexibility and transparency, offering self-serve options to tailor every campaign. The result is a seamless, omnichannel approach that pairs the right brands with the right audiences, via the most impactful channels.
With 75 stores nationwide, Cotswold Outdoor Group has a unique proposition as a service-driven retailer, where real expertise and personal service create a meaningful experience and boost customer loyalty. Its new retail media offering gives brands unprecedented access to this passionate, high-intent customer base of outdoor adventurers.
Zitcha is the adaptive, unified retail media platform that empowers retailers to build and scale their unique Retail Media Networks (RMNs). The all-in-one solution seamlessly integrates planning, delivery, and insights across onsite, offsite, and in-store channels, adapting to each retailer’s vision, customers, and business model.
From its Australian headquarters, Zitcha works with major retailers, RMNs and brands around the world, unlocking new revenue streams while improving collaboration with advertising partners.
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