At #DSSE2025 in Munich a few weeks ago, Dimitri Gärtner, the founder and CEO of FRAMEN, unveiled comprehensive upgrades to the FRAMEN platform.
The initial release of an AI assistant designed to support both advertisers and screen providers was one of the things introduced.
FRAMEN aims to set new industry standards for integrating artificial intelligence into digital out-of-home advertising and digital signage sector.
“We don’t just talk about AI. We build with it, train on it, and scale it,” said Gärtner during his keynote. “From content to measurement to digital signage, these updates redefine how DOOH is done.”
Whether you’re running a campaign or managing a screen network, the FRAMEN AI Assistant aims to bring automation, intelligence, and simplicity to the table:-
- Advertisers can create campaigns with precise targeting. Based on the briefing, the system automatically selects the most relevant locations, cities and playout times.
- Screen Providers can simplify screen setup, content creation and curation, and CMS operations by using intuitive, AI-driven processes.
Content Creation: From Prompt to Playback
- No Templates: Prompts replace presets. Every asset is unique, story-driven, and fully AI-generated whether it’s a campaign or location content.
- Animated Content: News, lifestyle, ads, rendered dynamically, localised instantly.
- 3M+ Creatives Played in the last 5 years: Every impression feeds back into FRAMEN’s proprietary AI models, constantly improving output and storytelling nuance.
AI-Powered Ecosystem Tools: Industry-First Standards
- Creatives Auto-Recogniser: An intelligent tool that automatically analyses and tags media assets by detecting text and visual elements, enabling fast, accurate classification and deeper creative insights.
- Impression Recognition: Tracks audience interaction anonymously, refining DOOH performance metrics.
FRAMEN claims to have operations in over 30 countries and 33,000+ active screens, and says that it is setting the global benchmark for intelligent DOOH. By 2026, FRAMEN believes that it will fully automate the DOOH value chain, enabling responsive, intelligent media to appear wherever people are.
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