Adrian J Cotterill, Editor-in-Chief
Branded Cities has teamed up with ALLVISION Canada to unveil TwinScape, a new digital installation that they say will inspire dynamic possibilities in creative roadside advertising.
“With TwinScape, we’re bringing big-stage energy to roadside media,” said Vaibbhav Gupta, President and Chief Operating Officer at Branded Cities. “It’s a bold new way for brands to stand out, stretch creative ideas across both sides of the 401, and capture attention where it matters most.”
Located at Mississauga Road along Toronto’s Highway 401, the launch features two parallel assets, each equipped with double-sided 14ft x 48ft digital screens. The new spectaculars will be synced to run unified campaigns and provide advertisers over 2,688 square feet of full visibility to both eastbound and westbound traffic on the busiest highway in North America.
“We’re proud to partner with Branded Cities on TwinScape, a project that reflects our shared commitment to innovation in Out-of-Home media,” said Christopher Bentler, President of ALLVISION. “By synchronizing both sides of the highway, we’re giving brands a powerful new canvas to engage commuters with creativity and impact.”
This development is set to become a landmark asset at Toronto’s 401 highway where an average of 400,000 vehicles travels each day. The ability to connect parallel spectaculars and dominate the horizon as commuters drive by will be an exciting prospect for advertisers looking to stand out at this busy stretch of the highway. With Branded Cities taking the lead on sales and marketing strategy for this new development, advertisers can expect award-winning iconic creative strategies available for their campaigns.
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