Adrian J Cotterill, Editor-in-Chief
Lynda Clarizio has joined Reveal, a leading out-of-home measurement platform, to its strategic advisory board.
This comes as Reveal accelerates the growth of its OOH campaign measurement business and audience measurement products, solidifying its commitment to providing the OOH industry with reliable measurement data to fuel advertising growth.
Brian Handly, CEO of Reveal told us “As OOH approaches its inflection point, Reveal is committed to supporting its growth by spearheading groundbreaking OOH ad campaign measurement solutions and introducing audience measurement products for emerging OOH channels such as dynamic fleets and retail media. No one in the ad industry is better suited to help guide us on our path to delivering measurement products that drive industry growth than Lynda.”
Lynda is Co-Founder and General Partner of The 98 and a recognized leader in digital media, data, and technology. With over 20 years of experience, she has held leadership roles at Nielsen, AOL, AppNexus, and more, driving growth and innovation in data-driven businesses. Lynda also serves on several corporate and non-profit boards and is a graduate of Harvard Law School and Princeton University.
Reveal recently released Campaign Benchmarks showing lift in 17 verticals for outcomes like store traffic, in-app actions, website activities and brand sentiment is the latest example of how Reveal delivers in ways that promote industry growth.
Follow DailyDOOH