Adrian J Cotterill, Editor-in-Chief
The UK’s Smart Outdoor and Redu Group, the digital marketing and voucher powerhouse behind Ashleigh Money Saver, have joined forces to launch Smart Offers, a powerful new solution giving brands access to nationwide digital screen advertising with no upfront cash investment.
Smart Offers flips traditional media buying on its head. Brands can now exchange their products, services, or unsold vouchers for digital media space across Smart Outdoor and Redu’s extensive network—spanning over 1000 DOOH screens, social media channels, email databases, and an established influencer network. These deals are sold directly to consumers via Redu’s trusted Ashleigh Money Saver platform—home to an engaged audience of over four million UK shoppers.
Angela Goggins, Managing Director of Redu Group said “This partnership levels the playing field for brands. Together, we’re giving brands an entirely new way to reach millions—through a media model that sells product, builds brand awareness, and generates usable customer data, all without upfront spend”.
The revenue generated from voucher sales directly funds DOOH campaigns—ensuring brands receive full-value media exposure, regardless of how many vouchers are redeemed.
Mark Catterall, CEO of Smart Outdoor, told us “Smart Offers removes the traditional cost barrier from DOOH advertising. By combining our network with Redu’s commercial engine, we’re delivering a fully integrated, performance-driven media solution for brands of every size”.
Redu is a performance-led marketing platform that connects brands with millions of value-conscious UK consumers through innovative content, commerce, and community channels. Best known for its flagship brand Ashleigh Money Saver, Redu delivers high-impact promotional campaigns that drive sales, brand awareness, and measurable ROI for retailers, FMCG brands, and experience providers. With a reach of over four million engaged users, Redu specialises in turning offers into outcomes—blending storytelling, scale, and shopper insight to help brands thrive in a deal-driven economy.
Follow DailyDOOH