Adrian J Cotterill, Editor-in-Chief
Intersection has announced the expansion of the LinkNYC Creator Network. It’s latest group of partner creators features some of New York City’s top voices, including Claudia Oshry (@girlwithnojob), multi-talented media entrepreneur, chart-topping podcast host, comedian, and social media powerhouse; and Caleb Simpson (@calebwsimpson), famous for his off-the-cuff New York City apartment tours on social media. Caleb’s content launched this month, while Claudia will make her LinkNYC debut in September.
The LinkNYC Creator Network, launched back in 2024, is a first-of-its-kind creator program in New York City. Featuring some of the city’s most sought after creators, the program brings content from devices directly to the streets, engaging New Yorkers along their daily journey through thousands of screens across all five boroughs.
- “It’s so exciting to bring the ‘Toasty’ vibes to the streets of New York with LinkNYC Creator Network,” said Claudia Oshry. “As a born-and-raised New Yorker, seeing mine and my sister Jackie’s faces on a street corner, and not just on someone’s For You Page, is wild and, honestly, ego-inflating. Looks like I’ll be spending way more time outside this Fall!”
- “I love New York and the idea of lifting each other up in such a grueling place,” said Caleb Simpson. “Whether it’s an apartment tour or pizza review I’m posting online, most people in this city can relate in some shape or fashion. I see the Creator Network as another beautiful way to meet people where they are— on the street! And of course connect all of us just a little bit more”
While the creator economy is estimated at hundreds of billions of dollars and growing, most creator content remains confined to mobile devices. The LinkNYC Creator Network bridges this gap, making the case for a new kind of IRL connection via digital out-of-home media — giving creators a unique platform to reach audiences outside the confines of the internet.
“The creator economy is built on making meaningful human connections through shared experiences. For us, it was a no-brainer to take New York-focused content and bring it into real life,” said Esther Raphael, Chief Marketing Officer at Intersection. “Our editorial team is dedicated to delivering innovative and relevant content to the streets of New York City, and our creator partnerships help us do so in a way that feels extremely fresh and authentic.”
New creators launching this month on the LinkNYC Creator Network also include @sistersnacking, @nyc_forfree, @tailtalksinterviews, as well as longtime Creator Network partner @thecarboholic.
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