QSIC, the global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, is strengthening its leadership team with two industry veterans to help drive innovation and growth.
The company has appointed former Epsilon Retail Media CEO of the Americas, David Haase, to lead its U.S. operations as president and Artem Lavrinovich joins as Chief Data and AI Officer to accelerate the company’s AI tools and capabilities.
QSIC is on track for a record year following a successful $25 million funding raise earlier this year. Over the past year, the company grew its team with several key leaders, won numerous innovation awards and expanded its partnership with 7-Eleven.
“Retail media continues to outperform, and in-store is the next major growth opportunity for the channel,” said Matt Elsley, co-founder and CEO of QSIC. “We have ambitious plans to expand into new markets and introduce new tech, and bringing on leaders like David and Artem helps us scale with people who have built successful retail media businesses before. Their experience will be essential as we push the boundaries of what in-store technology can do and accelerate innovation to deliver even better results for our partners.”
- David joins QSIC as president of U.S. operations, bringing more than 25 years of experience in scaling high-growth businesses and driving retail digital transformation. He has held senior leadership roles at Triad Retail Media and The Mars Agency, among others. Most recently, he served as CEO of the Americas at CitrusAd (now, Epsilon Retail Media), where he played a key role in the company’s acquisition by Publicis Groupe’s Epsilon.
- Artem comes to QSIC from CoolerX, and its spin-off venture RPM Labs, where he helped develop advanced retail media capabilities. He also held a customer service and data science role at Amazon, where he led strategy, innovation and execution across multiple customer engagement and demand levers. At dunnhumby, the world’s first customer data science platform, he was responsible for advancing pricing, promotions, assortment and marketing strategies for top retailers including Kroger, Best Buy and Macy’s.
As part of QSIC’s global expansion strategy, Lachlan Gow, the current president overseeing operations in North America, will transition to lead the company’s growth across EMEA. During his time in the U.S., he played a key role in securing major partnerships that helped establish QSIC as a leading player in the market.

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