We see that the Strategy Institute [1] is holding its “2nd Annual Brand Activation Summit using Digital Out-of-home Media” in New York City on September 9th and 10th, 2008.
The target audience for this conference seems to be: –
- Senior Executives from National Consumer Brands
- Media Agency Executives
- Digital Advertising Vehicles
The Strategy Institute tell us that the conference has been developed and engineered solely from the perspective of a brand owner AND that every session will be designed to give marketers and advertisers new ways of making relevant, targeted, emotional connections with customers.
If that’s the case then it should be good, bearing in mind that these events, although they purport to be worldwide err like the World Series 😉 when they are in fact pretty much US centric.
The Strategy Institute has a very good track record of credible conferences, we will keep our eye on this one as it develops and keep you informed of speakers etc.