Adrian J Cotterill, Editor-in-Chief
Here’s an industry event we had never thought of. On May 31 in New York City, LG turned laundry day into a romantic celebration with the ‘Launderette of Love’ a one-of-a-kind wedding experience that allowed selected couples to say “I do” surrounded by the latest in LG laundry innovation.
At the LG Love to Laundry event, Saturday, May 31, 2025, in New York. (Jack Dempsey/AP Content Services for LG)
The event invited couples to transform a typical task into something joyful, lighthearted and memorable and featured special commitment ceremonies officiated by Patti Stanger, the host of the popular TV show Millionaire Matchmaker.
Several lucky couples tied the knot in a setting that reimagines tradition with a modern, unexpected twist, surrounded by sleek, smart LG laundry solutions.
Visitors also had the chance to take part in a whimsical and heartfelt giveaway where they could submit a physical ‘Love Letter to Laundry’ and place it inside the dryer drum of an LG WashTower onsite. These notes doubled as entries to win LG’s innovative laundry appliances, including the space-saving LG WashTower™ and the advanced LG WashCombo™.
Now in its 14th year, Out of Home New York runs October 13-17, 2025 and will, as always, be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.
The suggested hashtag for the week is #OOHNYC.
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