Adrian J Cotterill, Editor-in-Chief
Former JC Decaux Marketing Director Steve Cox has joined CP Media as Brand Director, as it embarks on a new phase of growth, cementing its position as the UK’s leading independent OOH agency.
Based in Halifax, the company has doubled in size over the last five years, with the latest revenues up 20% year-on-year. Through a powerful mix of organic growth and strategic acquisitions, including its latest acquisition of Keegan Ford, CP Media now has a national footprint and this appointment will build on that national reach.
In a fast-scaling market, with UK OOH revenue reaching GBP 1.4 billion in 2024 according to Outsmart, CP Media is proving that independent players can rival the traditional players with their client-focus and relevance.
“We’re showing that you don’t need to be one of the big two or three to deliver results at scale,” said Mike Brennan, CEO of CP Media. “Clients value our agility, our people-first culture, and the results we drive – and that’s what’s fuelling our rapid and continued growth.”
“That’s why we’ve been able to attract Steve to support us on driving our brand forward. He brings 25 years of experience from those bigger players, and recognises that the landscape is changing and that independent players offer a very different proposition.”
Steve will join the team on a fractional basis, lending his expertise to guide CP Media’s brand strategy as the company continues its national expansion.
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