Adrian J Cotterill, Editor-in-Chief
The Moving Out of Home Association (MOOHA), a division of DPAA, this week announced the successful results of a major moving out-of-home (OOH) campaign executed on behalf of Nutrabolt C4 Energy with their agency ODN.
Conducted in partnership with Adgile, Allover Media, Carvertise, Can’t Miss Us, Firefly, LED Truck, Movia, Vugo, and Wrapify, and measured by Reveal Mobile, StreetMetrics, and Pathformance, the eight-week New York City campaign delivered powerful results that underscore the impact of Moving OOH.
“These results highlight just how powerful moving OOH can be for building brand awareness on the path to purchase, ultimately driving sales,” said Noah Klas, MOOHA’s executive lead and vice president of membership at the DPAA. “I am excited about the partnership with ODN and Nutrabolt to showcase the power of OOH on the move”
This first-ever multi-format Moving OOH campaign included over 100 branded vehicles across New York City (including nine box trucks, two digital trucks, 20 wrapped rideshare vehicles, and 100+ branded taxis) to blanket high-traffic areas with C4 branding in Manhattan and surrounding boroughs. The campaign resulted in 52 million impressions, 18+, translating into major increases in brand and sales lift metrics.
The results included:
- +59% increased recall, four times the category benchmark
- 31% higher likelihood of purchase, 6.5 times the benchmark
- 11.6% in-store sales lift
“This campaign was incredibly successful in helping us drive massive reach and meaningful awareness in one of our most important markets,” said Valentina Barral, Senior Media Strategy Manager for Nutrabolt. “The scale and visibility of the moving OOH formats allowed us to surround high-impact moments across New York City, reinforcing our brand and energizing consumers at every turn. Most importantly, it supported our commercial partners in the region by driving traffic and visibility where it counts – at the shelf.”
As MOOHA continues to elevate moving OOH as an important part of a comprehensive marketing strategy, campaigns like this are setting a new standard for performance and measurable impact.
The Moving Out of Home Association (MOOHA) is an advocacy and marketing organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the larger OOH and advertising industry. It was established in 2024 as part of the global digital OOH association, the DPAA Collective, with a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.
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