Adrian J Cotterill, Editor-in-Chief
SOMO, a new business line from GPO Vallas, a leading Latin American OOH advertising company partnering with Ara Labs has announced a new strategic partnership with CMT, a premier in-car TaxiTV advertising platform, to create a unified, full-journey media solution for brands targeting dynamic, on-the-go urban audiences.
This powerful alliance brings together two of the most iconic and impactful touchpoints in the New York City’s taxi ecosystem: SOMO’s bold, high-visibility digital taxi tops that dominate the city’s streetscape and CMT’s immersive, passenger-facing TaxiTV screens inside the city’s iconic yellow cabs, delivering premium video content throughout the ride.
Together, SOMO and CMT create a 360° media experience that engages consumers from curbside to destination, reinforcing New York City’s yellow taxi as both a symbol and as one of the most innovative advertising platforms in the world.
“We’re thrilled to partner with CMT to expand the value we provide advertisers,” said Jamie Lowe, Chief Revenue Officer at SOMO. “By integrating street-level visibility with in-ride engagement, we’re enabling brands to connect with audiences at every moment of the journey.”
CMT’s extensive in-car media network spans 5,600 passenger-facing screens across 10 major U.S. markets, including New York, Chicago, Boston, and San Francisco, delivering upwards of 20 million monthly impressions. With a 100% viewability and completion rate, 56% unaided recall, and advanced capabilities like geo-targeting and flexible scheduling, CMT’s platform ensures advertisers quality exposure and measurable results.
“CMT has been innovating in New York’s taxi industry for nearly two decades, and we know the enduring power of the yellow cab,” said Jason Poliner, Vice Chairman and President of CMT Group. “With SOMO’s eye-catching digital tops and our in-cab TaxiTV screens, we are elevating an established platform that already connects millions of riders and advertisers every day. From street to seat, this partnership takes innovation to the next level, giving brands unparalleled creative flexibility and reach in the taxi capital of the world.”
SOMO operates the largest digital taxi top media network in New York City, with 4,000 digital displays across a fleet of 2,000 iconic yellow taxis.
The SOMO x CMT partnership is now live and available for immediate campaign planning. Inventory is available directly through SOMO or programmatically via leading SSPs. For media kits, rates, or to schedule a consultation, contact info@somo.world.
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