Adrian J Cotterill, Editor-in-Chief
Last week, GroundTruth, the ad platform trusted by brands and agencies to turn real-world behavior into real business results, announced the launch of its Digital Out-of-Home (DOOH) solution.
This week, during Out of Home New York, together with EMARKETER they are holding a Wednesday October 15 morning networking event at EMARKETER’s NYC headquarters.
No doubt more will be explained on their new solution as it will feature both GroundTruth’s CEO Rosie O’Meara (shown left) and CTO Matt Knight and partner PlaceExchange’s CCO Dave Etherington.
The full agenda is as follows:-
- 8:45 AM – 9:30 AM | Registration and Networking Breakfast
- 9:30 AM | Programming Starts🔹Welcome from GroundTruth CEO Rosie O’Meara
🔹Programmatic DOOH Outlook with EMARKETER’s Jeremy Goldman
🔹Panel Discussion featuring Rosie O’Meara, Matt Knight, Dave Etherington, and Barry Frey led by Jeremy Goldman - 10:30 AM | Audience Q&A and Closing Thoughts with Rosie O’Meara
This event is invite-only, and space is limited but you can find more information here.
08:45 – 11:00 Digital Out-of-Home Advertising 2026: Forecasts, Insights, and What’s Next, (invitation only), EMARKETER HQ, One Liberty Plaza, 8th Floor, New York, NY 10006
Follow DailyDOOH