Digital outdoor media leader QMS has announced the appointment of Ben Gibb to the role of National Sales Director, New Zealand, effective January 2026.
Reporting to QMS Chief Sales Officer, Tim Murphy, Ben will lead the sales function of the New Zealand out of home business for QMS, overseeing sales strategy, client partnerships and revenue growth, as the business continues its transition of the MediaWorks OOH division to QMS.
Ben is one of New Zealand’s most respected media and sales leaders, with more than 20 years’ experience across television, digital, magazines and out of home. He joins QMS from Sky New Zealand, where he was Head of Ad Sales, and previously held senior roles at oOh!media, Adshel and Yahoo.
Tim told us “Ben is a significant hire for us – in every way. He’s one of the most respected operators in the New Zealand market and his experience, reputation and leadership will play a key role in building the QMS brand across our leading portfolio of assets including Auckland Transport’s four prized out of home concessions: vehicular based [transit] media, transport hubs, billboards and the newly appointed street furniture network. His deep understanding of both the OOH and media landscapes will be invaluable as we transform our offering, providing greater opportunities for our media agency partners and their clients to plan and buy across New Zealand’s #1 OOH network.”
Ben’s appointment comes as QMS continues its integration of its New Zealand OOH business under the QMS brand, following the company’s announcement earlier this year that will see MediaWorks strategically focus on its audio, digital and content businesses.
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