Net media revenue for the Australian Out of Home industry has increased by 9.51% to $344.1 million for the Q3 period in 2025, up from $314.3 million for the same period in 2024.
[1]Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, told us “Q3’s results reinforce what we already know – Out of Home is a high-impact channel that delivers for both brands and their audiences. I’m especially excited about the next iteration of MOVE, which will offer more granular data than ever before to further support the sector’s growth”.
Digital Out of Home (DOOH) revenue accounts for 76.5% of the total net media revenue. This growth represents an increase of 2% when compared to the same period in 2024 (74.5%).
Between February-March next year, the Outdoor industry will have access to the next iteration of MOVE. The pioneering audience measurement system will unlock seasonality across all formats for metro and regional audiences, enhancing campaign planning and reporting.
The OMA is the peak industry body [1] which represents Australia’s outdoor media owners and suppliers, as well as asset owners. The OMA operates nationally, championing the growing out-of-home industry and fostering strong, strategic relationships with key stakeholders.