8 Days, a multi touch-point agency focused on connecting brands to culturally aware audiences has joined the Australian Outdoor Media Association.
8 Days Director, Dan Black, told us “8 Days’ approach is anchored in delivering memorable advertising that reflects the cultural values of its audience. Across all our formats, we want to challenge what creativity looks like, and we’re thrilled to join like-minded industry leaders in the Association to help shape a future for Out of Home that’s dynamic and fresh.”
With a team invested in street culture and its potential for commercial use, they claim to possess a unique understanding of urban advertising ideation and implementation, via campaigns with increased cut through over traditional outdoor advertising.
Their client-side background translates into a highly collaborative, holistic approach aimed at delivering memorable solutions for brands and audiences alike.
The OMA is the peak industry body which represents Australia’s outdoor media owners and suppliers, as well as asset owners. The OMA operates nationally, championing the growing out-of-home industry and fostering strong, strategic relationships with key stakeholders.
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