Adrian J Cotterill, Editor-in-Chief
Firefly, the leading provider in mobility-based out-of-home media, unveiled its groundbreaking new product, Glow Wraps, at the DPAA Global Summit during #OOHNYC.
This marks the first-ever physical activation of Glow Wraps, wrapped vehicles enhanced with integrated illumination that makes creative shine. Building on the proven impact of traditional wraps, Glow Wraps introduce a light-powered dimension that fuses vibrant design with added visibility, transforming cars into glowing brand statements on the move.
By integrating dynamic lighting technology, Firefly is redefining how brands engage with consumers on the move, creating unforgettable real-world moments with unmatched shareability on social media.
Chris Polos, Chief Operating Officer at Firefly told us “With Glow Wraps, Firefly is once again pushing the boundaries of what’s possible in OOH advertising. This innovation combines the power of mobility media with breakthrough visual impact, offering brands a bold new way to stand out, especially at tentpole events where impact is everything.”
Glow Wraps offer brands the chance to lead with technology no one else has brought to the streets. Their bold, illuminated design creates award-worthy campaign potential, drawing attention from both consumers and industry leaders. With the ability to spark conversation and social sharing, Glow Wraps generate unmatched earned media reach, turning every ride into a content-worthy moment. When combined with Firefly’s digital tops, Glow Wraps unlock a 360-degree storytelling platform, pairing illuminated static creativity with dynamic digital messaging. This synergy allows brands to dominate the streetscape with dual solutions that reinforce each other, maximizing reach, recall, and impact.
Glow Wraps are now available nationwide, marking the next evolution in Firefly’s mission to transform mobility media worldwide.
Founded by Kaan Gunay (Chairman), Firefly is headquartered in New York City, with offices in Los Angeles, Chicago, Las Vegas, London, and Istanbul.
Follow DailyDOOH