JCDecaux has launched JCDecaux Brand Signature, a new business division dedicated to the visual identity of brands and retailers.
It looks like it brings together outdoor and indoor signage solutions, both permanent and temporary—signs, window graphics, POS, digital screens, and stretched canvases—including installation, maintenance, and upkeep, if necessary.
It only in France at the moment and relies on a network of 70 regional agencies operating in city centers and shopping areas, to deploy and develop brand identity materials.