Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that Good Traffic (formerly Mobilads) has joined MOOHA, the marketing and advertising organization built to help make it easier to plan and buy moving out-of-home media.
“Our goal at Good Traffic is to be at the forefront of transforming transit and traditional OOH advertising,” said Craig Cook, Co-Founder and CEO of Good Traffic. “Creating good traffic means building out customizable campaigns at scale — down to the vehicle model — with creative that’s perfectly aligned with our partner brands’ identity.”
Good Traffic is a leading rideshare car-wrap provider and helping to transform the industry by taking the head-turning, eye-catching, IRL aspect of wrapped cars and merging it with digital features and precise attribution.
Digital components layered onto traditional OOH campaigns offer best of both worlds. Good Traffic’s campaigns include optional elements such as:
- In-car tablets
- QR codes as a part of wrap designs
- Rear view screens
- Digital toppers
- 3D toppers
“As the moving out of home category expands, we are pleased to welcome Good Traffic to our community, and look forward to them being vibrant members of the association,” said Noah Klas, MOOHA’s executive lead and vice president of membership at the DPAA.
The firm offers two campaign types.
- BLITZ (targeted): Advertisers swarm and surround any event at pivotal moments with a fleet of branded cars, creating the sensation that their brand is everywhere.
- Mass Awareness (everywhere): Brands go everywhere and anywhere with premium rideshare cars driving over 40+ hours per week throughout the most populated parts of a city.
Good Traffic campaigns also allow clients to precisely measure and attribute performance with guaranteed impressions and rich data and reporting.
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