Adrian J Cotterill, Editor-in-Chief
StackAdapt, a leading advertising and marketing technology company, this week announced a major enhancement to its digital out-of-home solution.
The advancement introduces a map-first UI and a unified workflow that streamlines every stage of campaign planning, activation, and reporting, helping advertisers launch faster, target more precisely, and prove real-world impact.
Designed to replace the fragmented, manual processes that have long defined DOOH buying, the new experience gives advertisers full visibility and control, from discovering high-impact screens and forecasting inventory availability and pricing, to creative approvals and reporting. Every stage of the workflow is connected and transparent, empowering marketers to plan, activate, and measure campaigns in one seamless platform.
“Our DOOH platform reflects our commitment to making the channel more efficient, measurable, and scalable,” said Greg Joseph, VP of Inventory at StackAdapt. “By pairing a map-first planning experience with creative transparency—revealing why ads are rejected and by which media owners—we give advertisers the clarity they need to move fast and confidently align with major events, reaching audiences at the moments that matter most.”
The enhanced DOOH experience eliminates long-standing friction points for advertisers, including:
- Planning blind spots: A new interactive, map-first interface lets advertisers visually explore and filter inventory by location, media owner, and venue type, replacing spreadsheets and static lists with real-world context.
- Limited visibility into supply: Centralized inventory discovery gives advertisers full transparency into media owner details, screen information, and inventory opportunities, with seamless activation directly from the discovery page.
- Advertisers can explore available inventory and instantly incorporate selected media owners into new or existing campaigns, turning insights into action in just a few clicks.
- Creative bottlenecks: Media-owner-level creative approval statuses are surfaced in real time, eliminating guesswork and manual follow-ups so campaigns can launch faster, with full transparency into which partners have approved, rejected, or are still reviewing creative.
- Manual targeting complexity: Screen- and venue-level controls simplify how advertisers target the placements that matter most, without relying on cumbersome deal IDs or custom lists.
- Disconnected measurement: Revamped reporting provides heatmaps, screen-level metrics, and exportable data to demonstrate real-world impact and prove ROI with confidence.
“StackAdapt’s DOOH platform makes it easier for advertisers to prove real-world ROI,” said Leo Gonzalez, Sr Director Programmatic/Direct IO at Wpromote. “The platform now provides both the visibility and efficiency we need to integrate DOOH into a broader media mix with measurable results.”
StackAdapt’s continued investment in DOOH reflects the channel’s growing role in programmatic media strategies. As measurement capabilities advance and automation expands, advertisers are increasingly turning to DOOH to reach audiences in high-impact, real-world contexts. In the US, DOOH accounted for 36% of all OOH ad spend in Q2 2025 and grew 9.2% year over year. By expanding access through Programmatic Guaranteed and simplifying the buying experience, StackAdapt is helping brands capitalize on one of the fastest-growing opportunities in digital advertising.
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