DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Bauer Media Group is changing its management structure in a big way and will be organised in the future around two closely connected bodies: the Board and the Group Leadership Team, aiming we are told to establish an even more efficient decision-making process. It also emphasises its three core businesses; Publishing, Audio, and Outdoor.

At the end of September, the company announced that Jan Wachtel, previously President Publishing and member of the Executive Board, will leave the company to assume the position of CEO at Burda Media. Gerald Mai, previously Chief Legal Officer & Operations and member of the Executive Board, will also take on a new role effective 1 January 2026 – as CEO of Panther Bay Capital, the family office of Yvonne Bauer.

Yvonne Bauer, Chair of the Board said “Gerald has played a key role in shaping Bauer Media Group, not only as a valued member of our Executive Board. Over the past 20 years with the company, he has been responsible for countless critical initiatives and knows Bauer Media inside out. I am therefore even more pleased that he will take on the leadership of my family office, allowing us to continue working closely together in a different capacity. Gerald will remain closely connected to Bauer Media Group”.

As of 1 January 2026, the three-member Board will consist of Yvonne Bauer (Chair of the Board), Vivian Mohr (Chief Operating Officer), previously President Audio and member of the Executive Board, and Michael Davie (Chief Financial Officer), previously Deputy CFO.

“Over the past years, Vivian has played a key role in driving Bauer Media Group’s strategic and cultural transformation. With his deep understanding of our business, clear strategic thinking, strong focus on collaboration and passion for change, he has been a driving force behind our growth. I am delighted that he is now taking on an even more central role on the Board as Chief Operating Officer,” says Yvonne Bauer. “Michael brings a deep understanding of our financial and organisational structure and is known for clarity and reliability. With his experience and forward-looking mindset, he will play an important role as CFO in shaping the continued development of Bauer Media Group.”

The new positions in the Group Leadership Team will be filled with experienced internal leaders, underscoring Bauer Media Group’s strong commitment to developing talents from within. Justin Cochrane, Simon Myciunka, and Ingo Klinge will each assume dual roles within their respective core businesses: Justin as President Outdoor and CEO Outdoor UK, Simon as President Audio and CEO Audio UK, and Ingo as President Publishing and CEO Publishing Germany. The team will also include Svenja Dimke, Senior Vice President People, and Tina Sany-Davies, Group General Counsel.

This entry was posted on Tuesday, October 28th, 2025 at 01:36 @108 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.