Adrian J Cotterill, Editor-in-Chief
Alpha Modus, Corp., a subsidiary of Alpha Modus Holdings, Inc. (NASDAQ: AMOD) has added 7‑Eleven to its now, quite extensive list of retailers and those vendors servicing the retail sector that it feels is infringing some of its patents.
This complaint, filed on October 22, 2025 in the U.S. District Court for the Eastern District of Texas (Marshall Division). asserts eight patents from Alpha Modus’s AI retail‑engagement portfolio and alleges infringement across 7‑Eleven’s smart checkout and in‑store intelligence stack, including scan‑and‑go/cashierless concepts, mobile app and rewards flows, store‑camera computer vision analytics, digital signage/retail media, and point‑of‑sale/inventory orchestration.
Accused 7‑Eleven systems (as alleged in the complaint) include:-
- Smart checkout: scan‑and‑go and cashierless checkout concepts
- 7‑Eleven mobile app experiences including rewards, offers, and in‑app checkout flows
- Store‑camera networks and computer‑vision analytics for dwell, pathing, and audience measurement
- Digital signage/retail media systems and content targeting engines
- Point‑of‑sale, inventory, and pricing orchestration connected to in‑store analytics
The asserted patents include Alpha Modus’ ’571, ’890, ’880, ’120, ’731, ’550, ’121, and ’718 patents. The complaint alleges that these innovations cover core capabilities such as sensor‑driven audience measurement, behavioral analytics, targeted content delivery, dynamic pricing and offer orchestration, planogram and shelf compliance, and closed‑loop measurement tying real‑world exposure to transactions.
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