Midwich has signed a UK and Ireland distribution deal with X2O Media which will see Midwich expand the footprint of X2O OneRoom, delivering innovative solutions for higher education and corporate training that create more engaging and inclusive hybrid experiences.
Rob Brinklow, director of sales, EMEA & APAC at X2O Media, told us “Midwich is the ideal partner to extend the reach of X2O Media solutions across the UK and Ireland. Their expertise in distribution and AV integration ensures that customers can access the full potential of OneRoom, delivering exceptional experiences in education and corporate training.”
At the centre of the offering is X2O OneRoom, a unique unified communications platform designed to provide true equity of experience for all participants in hybrid learning or training sessions. With OneRoom, remote attendees are represented life-size, with audio and visuals aligned to their virtual ‘seat’ in the room.
Lee Harris, commercial director at Midwich Ltd, said “X2O OneRoom sets a new standard for hybrid learning and training by putting every participant on equal footing – whether in the room or joining remotely. Partnering with X2O Media allows us to deliver a complete solution that combines cutting-edge software with the right hardware and space design, giving our customers the tools to create engaging, inclusive environments.”
OneRoom works seamlessly with integrated hardware, room design, and space planning to deliver an immersive experience. Through this partnership, Midwich is bringing this solution to the UK and Ireland – a key market for higher education and corporate training – providing customers with a trusted channel for hardware selection and integration, and easier access to a complete, end-to-end solution.
With extensive experience supporting education and training organisations, Midwich brings a strong understanding of how to design and deliver technology that works in real learning environments and Midwich’s technical teams have a long history of helping customers choose, install, and support the right AV and unified communications systems for their spaces.

Follow DailyDOOH