Adrian J Cotterill, Editor-in-Chief
Clara Ferren has joined Lifesight as their new Senior Director – Marketing Measurement Strategy.
For the past six year Clara was with Gain Theory and before that with IPG Mediabrands, She has over a decade of experience and is renowned for her expertise in marketing mix modeling, attribution, and unified measurement solutions. We re told that she consistently transforms complex data into clear business impact, driving growth for enterprise brands.
In her new role, Clara will lead Lifesight’s global measurement strategy team, partnering with product, data science, and customer success to ensure their measurement approach continues to stay rigorous, actionable, and value-driven.
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