Adrian J Cotterill, Editor-in-Chief
We all know that the retail media revolution is transforming how brands connect with shoppers at the point of purchase, and DOOH is at the epicenter of this explosive growth.
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has once again made November its Retail Media Month.
During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem.
Barry Frey, President & CEO of DPAA told us “From grocery to apparel, sporting goods to electronics and beyond, in-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home. The opportunity has only grown since our webinar last year. Well over 84% of purchases are still occurring in physical stores, in-store and near store are key for brands and retailers to influence shoppers at the moment of truth.”
A key feature of the month is a November 19th webinar, 7amPT/10amET/3pmGMT titled ‘In-Store Retail Webinar. A discussion on the brick-and-mortar retail opportunity for brands‘, hosted by recognized retail media expert and ex-eMarketer and comScore Andrew Lipsman.
Speakers include:
- David Young, VP Retail Media, DICK’S Sporting Goods
- Megan Cameron, EVP, Commerce, New Stream Media/Dentsu
- Ethan Chernofsky, CMO, Placer.ai
The webinar is sponsored by Placer AI and registration can be found here.
We note also that the DPAA has updated its online hub for in-store retail media networks. The hub features informative articles by Andrew Lipsman, focusing on in-store retail networks and highlighting the advantages of reaching consumers at the point of purchase, while also addressing strategies for retailers. Lipsman’s Substack will also be featured. DPAA members with relevant articles are encouraged to submit them for inclusion.
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