Adrian J Cotterill, Editor-in-Chief
That misspelled ‘MVIDIA.com’
Brandjacking is the unauthorized use of a company’s brand identity, such as its name, logos, or social media profiles, for deceptive or fraudulent purposes. This can involve impersonating a brand to spread false information, scam customers, or gain an unfair advantage.
Huntress is yet another cybersecurity company taking advantage in the power of out of home advertising, see NordVPN who presented bystanders with a cybersecurity wake-up call in Times Square in October.
This is Huntress’s forst foray into out-of-home and they have been spoofing familiar names like Adobe, Salesforce, ChatGPT and NVIDIA with 30+ billboards across across San Francisco, that feature intentionally misspelled URLs.
Of course, the result looks like a typical tech ad until you notice the small typo that would, in real life, lead to a hacker’s trap.
The campaign smartly brings attention to brandjacking, a common tactic where cybercriminals register lookalike domains to dupe users and damage trusted brands. Beyond a clever creative concept, this OOH campaign is also a call for companies to treat domain protection as a brand-safety essential.
The entire campaign, a lesson in digital vigilance, and how Huntress is leading the fight against brandjacking, was developed in-house by the brand marketing team led by Liz Kokoska, CMO at Huntress who should all be congratulated for thinking out of the box AND using out of home!
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