Adrian J Cotterill, Editor-in-Chief
VIOOH this week announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America.
Yuri Berezovoy, Head of AdTech & Programmatic at RZK Digital told us “This partnership expands programmatic DOOH access across Brazil’s key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH’s global SSP expertise and RZK’s data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns”.
RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more than 50 locations by the end of the year. The company delivers an average of four billion monthly impressions to more than 75 million verified visitors each month, with audiences measured through an advanced, sensor-based framework that combines computer vision, Wi-Fi analytics, and ad-server play logs.
“This new partnership offers advertisers broader DOOH reach across Brazil via our industry-leading programmatic marketplace, combined with a uniquely dynamic and performance-driven media owner. RZK Digital complements VIOOH’s real-time trading capabilities to drive brand visibility and audience measurement,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.
Founded in 2021, RZK Digital was conceived from inception to be 100% digital and 100% programmatic, pioneering the integration of multiple first-party sensors and a data platform that transforms vendor-specific inputs into standardized ad currencies, in alignment with global measurement standards.
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