Sharp Europe last week announced the launch of its ‘One Sharp’ unified brand proposition. The launch also folded Sharp Display Solutions Europe (think Sharp NEC Display Solutions) into the Sharp Electronics Europe portfolio, which they say allows the brand to go-to-market with a vibrant and hyper-connected technology proposition.
Joe Tomota, President at Sharp Europe, said “We know our brand has huge affinity with people and businesses around the world. This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology, and workplace solutions under a single, cohesive identity. With decades of expertise in delivering innovative audio visual products and solutions across a range of industries, we now have an opportunity to shape the wider digital landscape. Our world is only becoming more visual and more sensorial, and we must respond to that. As Sharp Europe unifies Sharp’s cutting-edge Display Solutions under one brand, we’re powering up a future in which technology, creativity, and collaboration unite to help our clients truly thrive”.
The ‘One Sharp’ unified brand proposition spans IT services, managed print, AV and workplace design solutions.
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