Adrian J Cotterill, Editor-in-Chief
The UK Advertising Association, together with its founders IPA and ISBA, will host a landmark edition of the advertising industry’s annual summit, LEAD, on February 5 2026 at the QEII Centre in Westminster, bringing together over 450 senior leaders from across the political, media and advertising landscape.
The half-day summit will explore the political outlook, the state of public trust in advertising, and the industry’s role in driving responsible growth. Sessions will examine AI and trust, online fraud and the creator economy, and highlight the business case for trust, showcasing how creativity and integrity deliver lasting commercial success.
LEAD 2026 will be both a celebration of a century of progress and a forward-looking exploration of how trusted leadership can shape the future of advertising in the UK.
- Andria Vidler, President, Advertising Association; CEO, Allwyn UK
- Simon Michaelides, Incoming Director General, ISBA
- Karen Martin, CEO, BBH London; President, IPA
- Beth Rigby, Political Editor, Sky News
- Kate Alessi, UK Managing Director, Google
- Niel Bornman, CEO, Publicis Connected Media
- Alison Lomax, Managing Director, UK and Ireland, YouTube
- Lord Ed Vaizey, Member of the House of Lords
- Alex Dalman, Managing Partner, VCCP & Faith
- Dr. Daniel Hulme, CEO, Satalia
- Imogen Coles, Head of Influence UK, Ogilvy
- Sean Betts, Chief AI & Innovation Officer, Omnicom Media Group
- Rima Amin, Security Policy Manager, Meta
- Hayley Shortman, Senior Influencer Marketing Manager, TUI UK & Ireland
Check out the full line up to date and book your tickets here.
Ticket Prices:
Earlybird (until 20/12/25)
AA/IPA/ISBA Member: £400 +VAT
Standard Ticket: £460 +VAT
Under 30 Ticket: £190 +VAT
Full Price (from 21/12/25)
AA/IPA/ISBA Member: £460 +VAT
Standard Ticket: £520 +VAT
Under 30 Ticket: £210 +VAT
Follow DailyDOOH