Adrian J Cotterill, Editor-in-Chief
PlaceBased Media LLC, who describe themselves as a leader in community-based out-of-home (OOH) and digital out-of-home (DOOH) advertising, this week expanded its point-of-care advertising inventory across clinics nationwide. This enables public-health agencies and healthcare brands to reach patients in trusted medical environments where credibility and engagement are highest.
Cody Cagnina, Managing Director of PlaceBased Media LLC. told us “Those insights define exactly why PlaceBased exists. When public-health education happens in everyday spaces—clinics, schools, and local community hubs—it doesn’t just reach people, it resonates. Our network is designed to bring critical health messages into the most trusted places in America.”
According to large-scale research analyzing more than 174 public-health media campaigns reaching over 2.1 billion people worldwide, paid media efforts can influence audience beliefs for as little as $3.41 per person (Arxiv.org). Additionally, Edison Research found that 60% of audiences view messages as more believable when seen in a doctor’s office than on television, emphasizing the unique credibility of healthcare and community-based environments.
With over 1,500 community health centers operating across more than 17,000 physical sites, and more than 54,000 outpatient care facilities in the U.S., the opportunity for place-based outreach in clinic and care settings has rarely been greater.
PlaceBased operates one of the nation’s largest community-based OOH networks, delivering health and safety campaigns across schools, clinics, community centers, gas stations, grocery stores, and other neighborhood venues. The company partners with federal and state health agencies, nonprofits, and mission-driven brands to ensure messaging reaches diverse audiences in relevant local contexts.
For partners seeking measurable engagement and cost-efficient reach, PlaceBased’s venue-based model combines traditional print displays with advanced DOOH technology, offering advertisers and public-health communicators the ability to inform, educate, and inspire action—right where people are.
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