Recognised by TIME and Statista as one of the world’s top 250 greentech companies, JOLT, who is making EV ownership more accessible to drivers through free fast charging, is launching a new campaign across its D6 screens in high-footfall urban locations in the UK.
JOLT’s unique 25kW DC public on-street chargers offer UK EV drivers 7 kWh, around 30 miles in around 15 minutes, of free, fast charging daily, and in this new campaign delivers fact-based messaging about EV ownership to the wider public who pass by daily.
The campaign tackles key EV adoption barriers, with 72% of non-EV drivers citing lack of home charging as a concern. Each 10-second rotation presents fact-based messaging to passing pedestrians and motorists, demonstrating how contextually relevant content on working charging infrastructure makes the EV transition feel practical and accessible.
“This isn’t about preaching to the converted, our charging customers have already made the switch,” said Gino Cettina, UK Sales Director at JOLT. “This campaign targets the pedestrians walking past and motorists driving by who still think EVs aren’t for them. The medium reinforces the message: seeing EV facts on functioning infrastructure demonstrates it’s here, it works, and it’s accessible.”
The campaign is supported by JOLT’s Spark Intelligence platform which applies advanced audience analytics to enable impression-based planning and trading. This provides advertisers with access to the same precision and flexibility they expect from digital channels, allowing them to target more accurately and optimise campaigns in near real time.
JOLT offers advertisers a unique dual-audience model: roadside screens deliver broadcast reach to thousands daily, while in-app content reaches EV drivers during 50+ minute charging dwell time – combining mass reach with deep engagement. Past brand partners have included Vauxhall, VW and Audi in the automotive sector, alongside retailers, energy suppliers and government bodies, demonstrating the platform’s versatility across categories.
Each JOLT unit is powered by 100% renewable energy and delivers up to 7kWh of free daily charging to every driver – subsidised by advertising revenue. The campaign will run as an ongoing initiative across JOLT’s UK network.
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