It depends on your version of absolute ROI, you can’t generate revenue if you’re not in the game.

As for a unilateral definition or badge, I feel network providers will succumb to the guise of each audience.

My feeling is that the differences between models are socially driven by the norms of each digital environment, so perhaps the caveat to a unilateral body starts by defining the values and interpreting the reason for the messaging by defining each environment as it’s own body, content will always be socially driven.

Your have to be in it to win it, and you will have to pay to play. The only absolute is birth to death, the trick is enjoying the ride….

Best regards,

J. Woolsey Jr.

2 weeks ago, I attended a conference called New Media Atlanta, and Chris Brogan, the author of Trust Agents, a guy with 30000 blog followers, was the last speaker.

He killed – we gave him an hour, plus 30 minutes of open Q&A.

My lovely wife Laura told me about “Adrian’s latest post.”

Adrian – you bring up an excellent point.

No, not that you are slow and middle aged…the point about “all conferences need careful planning.”

I know that Laura is way more compelling than some of the typical nerdy male dullards who populate her conference world. I’ve sat in on some of these, and let me tell you, some of these dorks – they couldn’t bust a grape in a fruit fight.

If you want to wrap up a “Strategy” Institute conference with a high-minded strategy session, and if you really want to engage an entire audience in something more passionate than the typical fare, then Laura is your ticket to a vigorous “strategy” dialogue…

…and she’s easy on the eyes.

(Chris Brogan – not so easy on the eyes, but he is pretty fly for a white guy…)

At the end of the New Media Atlanta conference, about 100 people, many from out of town, went bowling and drinking with the keynote speaker, all of the other speakers, and the rest of our community.

Now, that’s planning.

Would something like that make a “Strategy Institute” event a little more compelling, and engaging, and worthwhile, next year?

Signed,

Significantly Biased in Atlanta

Also would like to mention that SI’s next DOOH event is The Fifth Annual Building your Digital Signage Conference in Chicago, IL – Don’t Miss! http://bit.ly/2AvG3T

As our industry is going to benefit from such a body in whatever guise it eventually matures into, does anyone else feel that a clear set of parralel guidelines and principles should apply globally, rather than just locally?

Should people be holding onto their money until they have absolute clarity over where it goes, and who benefits in the short, medium and longer term…?