ROADMAP is COMMB’s proprietary software tool for out-of-home advertising planning and inventory management, in Canada and they have just released a new set of mapping toggles that allow users to categorize inventory on the map using different datasets.
Users can select from three new toggles: AIMS Circulations, 4-Week Reach or Audience Index. Users can define a target audience for the Reach and Index toggles using the drop-down list next to the toggles. This functionality groups inventory relative to each other based on your applied filters into five buckets.
These visualizations also play an important role in planning R/F Campaigns, allowing users to quickly visualize how inventory is performing in comparison to a specific selection of inventory. Use the toggles alongside with the map’s table data or a POI analysis to identify inventory that matches your performance objectives.
For more information, contact support@commb.ca
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