PATTISON Outdoor is proud to announce the opening of submissions for the 4th Annual Elevating Voices Media Grant, reaffirming the company’s continued commitment to Diversity, Equity, and Inclusion across Canada. Beginning today, December 2, 2025, not-for-profit and charitable organizations with a DEI-focused mandate are invited to apply.
The program first launched in 2023 [1] and has since helped 19 charities and not-for-profit organizations reach a mass audience through the use of Out-of-Home media. The annual grant program aims to provide up to a combined $1 million in media value to be awarded to selected charities and organizations with a mandate for diversity, equity and inclusion. Both local and national DEI-focused organizations are encouraged to apply. The objective of the Media Grant is to raise the profile and awareness of these initiatives amongst the communities they seek to serve.
In 2025, the program reached a milestone, awarding grants to nine recipients – the highest number since its inception. From Indigenous reconciliation efforts to disability inclusion, anti-racism education, and 2SLGBTQI+ advocacy, the grant continues to uplift organizations whose missions are shaping a more inclusive Canada.
One of the 2025 recipients, UNITI, used its media grant to amplify its Campaign for Harmony, highlighting its work supporting people with developmental disabilities and acquired brain injuries.
Connor Brodie, Manager of Donor Engagement & Campaign Operations, UNITI said “PATTISON Outdoor Advertising has been an incredible partner in helping us amplify our Campaign for Harmony. Their generous ad grant of $100,000 has allowed us to share our dream of an inclusive community, and ensure that all of our neighbours understand the important work that we are doing. They guided us through strategic decisions on where and when to place our ads, ensuring maximum impact. Seeing our campaign featured throughout the community has been exciting and inspiring for all of us at UNITI. We’re deeply grateful for PATTISON’s support and expertise in helping us spread the message of inclusion.”
The Elevating Voices program launched in 2022 at a time when Canadians were seeking to support underrepresented groups in an impactful and meaningful way. As part of corporate accountability PATTISON understood the importance of providing a platform to organizations dedicated to servicing and supporting ethno-cultural groups, Indigenous and First Nation Peoples, the 2SLGBTQI+ community, women’s equality, those with disabilities, and any other group focused on and for projects that promote diversity, equity and inclusion.
As Canada’s largest Out-of-Home media company, PATTISON Outdoor is strongly committed to using its dominant presence in the industry to promote and uplift communities through the power of Out-Of-Home advertising in key environments like Transit, Airports, Billboards, Digital, and Place-Based Networks.
Eligible organizations can review submission criteria and apply through the online portal here [2].
Deadline: Friday, January 30, 2026, at 5:00 p.m. EST.