Digital outdoor media leader QMS is continuing its partnership with Vision Australia’s Carols by Candlelight presented by AAMI, supporting the 88th staging of Australia’s most cherished Christmas tradition at Melbourne’s Sidney Myer Music Bowl on Christmas Eve.
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QMS has partnered with the iconic event, which raises much-needed funds to support blind and vision impaired children across Australia, for four consecutive years as part of its Q-Cares commitment to supporting community.
As one of the media partners for Carols by Candlelight, QMS will showcase Vision Australia’s campaign across its premium digital large format network as well as The Convenience Network at 7-Eleven locations throughout Sydney, Melbourne and Brisbane, helping to drive awareness, boost ticket sales and encourage donations for children and families living with blindness or low vision.
QMS Chief Operating Officer, Sara Lappage, told us “We’re incredibly proud to be supporting Vision Australia’s Carols by Candlelight for the fourth year in a row. This beloved Australian celebration brings the nation together at this special time and makes a real difference to the lives of children and families across the country. Vision Australia’s work in providing specialised services to children who are blind or have low vision is more important than ever, and we’re honoured to help amplify their message and support their largest annual fundraiser. It’s a partnership that truly reflects the spirit of giving and QMS is delighted to be part of it.”
Nine Network will broadcast the spectacular show live from 8.00pm AEDT on Christmas Eve. Vision Australia Radio will also provide professional audio description through its local stations and online.
Vision Australia General Manager of Fundraising and Marketing, Ian Finlayson, said: “We are excited to partner with QMS again to promote this important fundraiser. Each year, Vision Australia helps close to 2000 children to receive life-changing services. Thanks to partners like QMS, we are able to reach thousands of Australians and invite them to give back to our cause – helping children who are blind or have low vision to thrive, while enjoying an incredible night of festive performances.”
Tickets to Carols by Candlelight are available here [2] and donations can be made directly to Vision Australia: Vision Australia | Donate | Carols – Vision Australia [1]