Adrian J Cotterill, Editor-in-Chief
GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, announced this week a robust line-up for their ‘Holiday Rush’ tentpole to run across screens nationwide through December.
In support of their holiday film streaming December 3rd on Prime Video, Oh.What.Fun, Amazon MGM Studios has collaborated with GSTV’s IGNITE Studios to create exclusive content featuring one of the film’s stars, Jason Schwartzman.
As part of the slate, GSTV will feature exclusive content including a special edition of the hit gameshow Name That Tune, called Name That Tune Holiday Hits, and content from popular creators Shira Lazar of What’s Trending, who will host The What’s Trending Holiday Shopping Guide, and Tank Sinatra, brings to GSTV Tanksgiving, a special holiday themed edition of “Tank’s Good News” centered around giving back during the holidays. New content from TikTok, First Media’s So Yummy and Blossom, and Matador Network rounds out the “Holiday Rush” tentpole event.
The Holiday Rush slate was designed to entertain and inform holiday travelers as they hit the road for this season. According to a recent holiday insights study by GSTV, nearly half of consumers are planning to drive more during their holiday travel vs. last year and 60% of GSTV viewers are planning to drive out of town to celebrate at least one holiday. In addition, “Holiday Rush” is bringing holiday cheer to GSTV viewers through its “Win $2,500 for Gas for a Year Sweepstakes.” Learn more by watching this fun teaser with Shira Lazar.
“For the first time, we’re offering consumers a bespoke holiday content line-up,” said Kristina Lutz, Chief Marketing Officer, GSTV, said, “During the holidays, so many consumers are out and about, whether it’s for short shopping trips, or travel to see family. Holiday Rush delivers quick, entertaining moments for viewers to enjoy while fueling up. We’re especially excited that our sweepstakes will give five lucky viewers a joyful start to 2026 with $2500 for free gas for a year. The “Holiday Rush” tentpole has also resonated with major entertainment companies like Amazon MGM Studios, and leading brands, who are looking to reach consumers at this very busy, high distraction season.”
The full ‘Holiday Rush’ line-up features:
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Exclusive Content from Jason Schwartzman, star of Amazon MGM Studios’ Oh.What.Fun – Schwartzman shares favorite holiday memories only on GSTV with segments created by GSTV’S IGNITE Studio.
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Name That Tune Holiday Hits – The hit gameshow has landed on GSTV, with an exclusive holiday edition. This series will challenge the GSTV audience to finish the lyrics to popular holiday classics, present multiple-choice quizzes for holiday hits throughout history and press the viewers with True/False questions about chart-toppers.
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The What’s Trending Holiday Shopping Guide with Shira Lazar – Lazar’s series provides viewers with tips for holiday shopping trips, such as the best time to land the biggest deals top trending gifts.
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Tanksgiving- Starring Tank Sinatra, a creator with more than 11 million followers, Tanksgiving features the Instagram star visiting a Chicago food pantry that is set up as a local supermarket to help families in need this holiday season and talking with others about the importance of giving back to the community.
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Hack The Holidays from First Media’sSo Yummy and Blossom – With an emphasis on entertaining, these DIY segments feature seasonal recipes, custom-crafted centerpieces and handmade holiday decorations.
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TikTok’s This Holiday Hottest-TikTok presents Holiday’s Hottest, a curated content playlist featuring the latest holiday décor, dining, and destinations.
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Matador Network’s Must-See America—Matador Network highlights the best and most festive road trip destinations for the season.
With more than 29,000 locations reaching 115 million unique US adults each month, GSTV is the leading consolidated and scaled digital media platform in the convenience and fuel channel. GSTV viewers were surveyed via MFour Data Research in July 2025.
Learn more about GSTV’s Holiday Rush here.
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