Regular readers will know that EYE Reporter [1] is one of our favourite reads and we look forward to it physically arriving in our office three times a year.
It’s an incredibly well put together (in-house) magazine that puts nearly all the commercial magazines in our industry to shame. Issue 2, 2009 is as Chris wrote earlier in the month [2] a good read and up to the usual high standard. A couple of things stood out for me particularly in this issue though:-
- The interview with Rachel Emson, Managing Director at Vivid which we will be reproducing in it’s entirety tomorrow
- The interview with Suzanne La Forgia (President and CEO, OVAB) and some of the things said about their achievements in the US [3]
Suzanne was asked “What are OVAB’s biggest achievements since its establishment in 2007?” and replied…
- We raised awareness of the association and the industry among the advertising community by 100 per cent in less than a year
- We wrote and published the OVAB Audience Metrics Guidelines in nine months and are moving very steadily down the path towards widespread adoption and use
- We executed the most successful industry conference to a standing-room-only crowd of key advertising, agency and media industry executives
You know our thoughts on last year’s OVAB event – definitely a game changer [4]. It’s actually very disappointing that this years event in NYC is only half a day [5].
We are expecting just as many good things from OVAB Europe by the way!