The Norwegian based CatchTheEye [1] folks have continued their nice newsletters with issue number 2, which with kind permission is at the bottom of this post on the blog as a PDF.
These folks should be a required read for anyone involved in Retail. This issue covers: –
- How to make money on Digital Out of Home (DOOH) communication ?
- Damn It We Can T.A.M It!
- A common standard for Digital Out of Home communication?