What’s Big, Green and Lives in Beijing?

Manolo Almagro, Q Division Managing Partner

Big Green Wall

Yao Ming with bad case of food poisoning? A bootleg DVD copy of the summer 2008 blockbuster “The Incredible Hulk“? – well, loyal readers of the DailyDOOH, both guesses are incorrect.

The correct answer is … The “Zero Energy Media Wall

By day, this mild mannered glass curtain wall soaks up the sun with its embedded photovoltaic cells, storing up the 100% free eco-friendly sunlight energy. When the sun sets, its party time! the building sheds its conventional image and fires up a massive 24,000 square foot mother of all LED screens.

The good news? The energy footprint of this bad boy is 100% sustainable thanks to the solar power used to power the LEDs throughout the night, creating a full on, self-sufficient organic system

The bad news, it really can’t be used as a messaging system as the resolution of this display is way too low, meaning, you can’t really read text on it, most video or image content will look like psychedelic anamorphic shapes and colors.

But all is not lost, I predict the technology advances in this project will lead to the development of next generation of eco-friendly, granola crunching, tree-hugging, zero carbon foot print digital displays that will reduce our reliance on foreign oil, fix the giant hole in the ozone and stop global warming… or maybe it will just make for good press as everyone loves to say that they are “going-green” these days!

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