CBS / Neo Italy Strategic Partnership

Giuseppe Andrianò

Neo Advertising Italy recently announced a partnership with CBS Outdoor under which CBS will sell media advertising across Neo’s two networks in Italy.

Neo Advertising are to offer their technical know-how and their two Italian digital signage networks (Mediaworld’s Channel and  InfoFlash) and CBS Outdoor will bring their commercial might and sales force to the table.

Mr. Fabrizio Bonazza, CEO of Neo Advertising Italy and Mr. Luca Strigiotti, Managing Director of CBS Outdoor Italia made this agreement with the goal to increase the media-mix effect for their customer from traditional to innovative digital OOH medium.

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