In a move towards cementing their position as the UK’s fastest growing DOOH media platform, atmAd have appointed Justin Stark as Head of Media Sales.
Justin brings with him more than 12 years media experience to atmAd, including eight years at CBS Outdoor, leading the multi award-winning creative solutions sales division, Impact.
Justin told us “atmAd is a shining example of how UK digital outdoor can lead the world. The accountable, engaging and ubiquitous nature of the ATM consistently delivers advertisers over 70% brand recall, combining effectiveness and innovation in equal measure. Our aim is to bring more UK advertisers closer to the money, by engaging consumers on a one-to-one basis.”
In the last 12 months atmAd has seen its national ATM network grow five-fold to more than 6,000 digital screens, creating one of the biggest fully-networked DOOH media propositions available.
Commenting on Justin’s appointment, Ana Stewart, Managing Director of atmAd said “The atmAd network delivers 45m fully tracked one-to-one transactions a month and is now such a significant national media offering that it requires someone of Justin’s experience and calibre to steer it towards its revenue potential.”
atmAd has pioneered ATM advertising in the UK and has agreements in place with RBS, Tesco Personal Finance, Banco Santander and Nationwide Building Society to bring in third party brands. Such is the appeal and accountability of atmAd that revenues grew by more than 70% in the first half of this year; a period when most outdoor media suffered losses.