Ad Sales agency Futuramedia [1] decided to celebrate reaching 4,500 screens installed in France with a 103 inch LCD screen in the shopping centre in the provincial French town of Noyelle Godault [2].
The aim is to bring some more life into the mall and show the impact that on-screen messages can have. For the agency, this stunt helps to mark the development of their network and demonstrate the increasing visibility of on-screen campaigns.
Futuramedia owns two digital screen networks – one in shopping centres and the other in pharmacies – reaching a total audience of 100 million contacts each month.