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Titan ‘dogfooding’ Misses The Point

Titan with last week’s announcement of its new internal video network (T-TV) are trying to eat their own dog food when they should, in fact, be sipping their own champagne!

It can take 2 days or more for a piece of information / message / communication to get round to everyone in a medium to large sized enterprise and that’s even with email, Intranets, Instant Messaging, Voice Mail and the such like – so any effort by a business to improve that DOES makes a lot of sense.

Many large organisations have rolled out their own internal communication networks – they are often seen in multi-nationals and / or investment banks – for the latter a piece of information rolled out / received before the competition can be worth (monetary) millions and don’t get us wrong, internal corporate communication networks are very important (and can be highly lucrative for vendors and suppliers).

So, in our usual style, here’s some comment on the Titan announcement and internal video networks in general…

Titan Worldwide Flips the Switch on Intranet Video Network Called T-TV

Largest Privately Held Out-of-Home Company Cuts Virtual Ribbon on Digital Network in Offices Around the World

NEW YORK, May 6 /PRNewswire/ — Titan is putting its money where its digital mouth is. The world’s largest privately held Out-of-Home advertising sales company has launched an internal video network of 23, 40-inch, broadband-connected LCD screens for its 800+ employees in 20 offices around the world.

Titan kicked off the network launch with a ceremonial “digital” ribbon cutting today by its Chairman Bill Apfelbaum that was seen simultaneously by all offices and time zones. T-TV, as it will be called, will be a central communications hub for the company and display a variety of content from employee announcements to industry news to video announcements by Titan’s President and CEO, Don Allman.

“As we work to finalize our digital strategy, we realized that T-TV was the ideal way to keep people up to date on Titan activities as well as put to use some of the exciting technology that our team is using,” said President and CEO of Titan Worldwide, Don Allman. “Titan takes a fresh, innovative approach to the Out-of-Home advertising industry, so it is only appropriate that our means of internal communication reflects that. We want our employees to be up-to-speed on company news and events whether they sit in New York, Los Angeles, Toronto, Dublin or London.”

Lastly we hope that Don isn’t serious when he says above “…put to use some of the exciting technology that our team is using…” – the best technology solution to run an outside billboard network is hardly the same as the best solution to drive a corporate communications network.