Pump Gas. Watch A Movie Preview

Gail Chiasson, North American Editor

For the first time, movie fans will be able to witness production location shoots from their favorite big screen titles when they are pumping gas.

Irvine, California-based PumpTop TV, digital media network located at-the-pump, has made a deal with MovieSet.com, a pioneering movie website, to provide content from movies in various states of production – from green light to distribution. (MovieSet.com allows fans to track a movie’s progress on the Web with an interactive social networking environment layered over video showing the actual movie production.)

One of the first ‘production previews’ at the pump focuses on ‘King of Fighters’. Directed by Gordon Chan, well-known for directing martial arts movies including ‘The Medallion’ starring Jackie Chan, ‘King of Fighters’ is a high octane, live-action feature based on the successful video game franchise of the same name. The story is based on the last surviving descendants of three legendary clans who are continuously transported to other dimensions to test their martial art skills against an evil force that seeks to invade and infect the real world.

“The content from MovieSet.com gives the PumpTop TV audience a ‘first look’ at upcoming films that they cannot see anywhere else,” says Doug Woo, executive vice-president of AdtekMedia, parent company of PumpTop TV. “MovieSet.com’s unique, bite-sized content fits perfectly with our programming goals – it’s fast, fresh and fun content for people on the go. Movie fans will see a short clip of an upcoming film created during its actual production. Moviegoers will be able to see what an upcoming film will look like, the actors in full character and get a sense of the script’s ambiance. PumpTop TV offers a great way for movie studios to capture an audience when they are not distracted.”

“MovieSet.com is redefining film marketing, aiming to be the premier online destination for ‘behind-the-scenes’ access to films in production,” says Colleen Nystedt, president and CEO, MovieSet.com. “The addition of PumpTop TV helps deliver targeted metrics to advertisers in exciting new ways. With the advent of MovieSet.com, the relationship between fans, filmmakers, and advertisers, is strengthened like never before. We believe that PumpTop TV will cross reference fans to MovieSet.com and vice versa, every month.”

PumpTop TV also announced a host of new technological enhancements designed to make MovieSet.com content even more attractive to the unique monthly audience of 12 million motorists at service stations nationwide. Available on the PumpTop TV network as well as to private network operators, the new capabilities hyper-target consumers and markets via critical criteria such as zip codes, dayparts, in-store sales, and content.

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