Comments on: When I Think Content, I Think Cisco http://www.dailydooh.com/archives/17971 Digital Out of Home - Insight, Knowledge and Opinion Fri, 19 Mar 2010 02:09:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Riegel http://www.dailydooh.com/archives/17971/comment-page-1#comment-34521 Chris Riegel Fri, 30 Oct 2009 01:22:07 +0000 http://www.dailydooh.com/?p=17971#comment-34521 Just keep in mind that Cisco is buying sponsorships in the stadium deals that they are doing...typical deal is $2 in sponsorship (or more) for every $1 in Cisco product you buy, so for all you stadium IT buyers out there, be sure to ask Cisco if you get the same 'soft money sponsorship' deal for buying their gear that the Cowboys and the Yankees did. Any business model built on buying the customer won't last forever. Granted, John Chambers has a very large wallet, but my guess is that when the sponsorship fund runs out, the stadium market will suddenly not receive quite so much focus. Anyone spoken with the Yankees or Cowboys to find out how 'thrilled' they are with the Cisco delivered solution? Would be a very interesting story for all. Just keep in mind that Cisco is buying sponsorships in the stadium deals that they are doing…typical deal is $2 in sponsorship (or more) for every $1 in Cisco product you buy, so for all you stadium IT buyers out there, be sure to ask Cisco if you get the same ’soft money sponsorship’ deal for buying their gear that the Cowboys and the Yankees did.

Any business model built on buying the customer won’t last forever.

Granted, John Chambers has a very large wallet, but my guess is that when the sponsorship fund runs out, the stadium market will suddenly not receive quite so much focus.

Anyone spoken with the Yankees or Cowboys to find out how ‘thrilled’ they are with the Cisco delivered solution? Would be a very interesting story for all.

]]> By: Bruce http://www.dailydooh.com/archives/17971/comment-page-1#comment-34483 Bruce Thu, 29 Oct 2009 21:57:28 +0000 http://www.dailydooh.com/?p=17971#comment-34483 Like it or not Cisco is in this space, and any other that needs bandwidth and helps justify the expense of installing a Cisco infrastrucure. Corporate IT likes the security Cisco offers, and many professional sports team owners like their dog-and-pony show too. It appears likely (to me anyway) that just a handful of stadiums will become a bucketful and then its just a matter of time before smaller indoor arenas, theaters and other types of entertainment complexes, amusement parks and so on want in as well. There is plenty of opportunity to spread the wealth around and if Cisco is going to make some noise lets hope they do a good job building awareness with the decision makers and that we can all benefit from it. Like it or not Cisco is in this space, and any other that needs bandwidth and helps justify the expense of installing a Cisco infrastrucure. Corporate IT likes the security Cisco offers, and many professional sports team owners like their dog-and-pony show too. It appears likely (to me anyway) that just a handful of stadiums will become a bucketful and then its just a matter of time before smaller indoor arenas, theaters and other types of entertainment complexes, amusement parks and so on want in as well. There is plenty of opportunity to spread the wealth around and if Cisco is going to make some noise lets hope they do a good job building awareness with the decision makers and that we can all benefit from it.

]]> By: Marketing Maven http://www.dailydooh.com/archives/17971/comment-page-1#comment-34343 Marketing Maven Thu, 29 Oct 2009 14:05:36 +0000 http://www.dailydooh.com/?p=17971#comment-34343 Considering the stunning lack of customers Cisco has in the digital signage space - excepting perhaps, a handful of stadiums - it's no surprise that the organization would want to look for revenue in another area. Considering the stunning lack of customers Cisco has in the digital signage space – excepting perhaps, a handful of stadiums – it’s no surprise that the organization would want to look for revenue in another area.

]]> By: Uncle Johnny http://www.dailydooh.com/archives/17971/comment-page-1#comment-34337 Uncle Johnny Thu, 29 Oct 2009 13:44:35 +0000 http://www.dailydooh.com/?p=17971#comment-34337 When -I- think content, I think everything BUT Cisco. Having worked with Cisco's poor attempt at a digital signage solution for the past couple years, I'm not sure how anyone can take them seriously in this arena. I'm talking everything from the crippled DMP's with the ancient browser technology to the 300,000 dollar excuse for a digital media manager that doesn't do anything. I could go on for days but I have REAL digital signage solutions to work on. Sincerley, Not a fan When -I- think content, I think everything BUT Cisco. Having worked with Cisco’s poor attempt at a digital signage solution for the past couple years, I’m not sure how anyone can take them seriously in this arena. I’m talking everything from the crippled DMP’s with the ancient browser technology to the 300,000 dollar excuse for a digital media manager that doesn’t do anything. I could go on for days but I have REAL digital signage solutions to work on.

Sincerley,
Not a fan

]]> By: Lawrence Dvorchik http://www.dailydooh.com/archives/17971/comment-page-1#comment-34336 Lawrence Dvorchik Thu, 29 Oct 2009 13:43:24 +0000 http://www.dailydooh.com/?p=17971#comment-34336 Adrian & Chris: Thank you for your comments on Cooking Up Content at The Digital Signage Show (www.thedigitalsignageshow.com), and your support of Phil and the team at Show + Tell. Allow me to shed some more light on the other two companies participating in this demonstration. Cisco Digital Media Creative Services (http://www.cisco.com/go/dmcs) is content focused, not product focused. They also are responsible for The Cisco Academy of Digital Signage (http://www.cisco.com/web/learning/academy_of_digital/index.html#~oview). Their purpose for being at The Digital Signage Show and participating in this demonstration is 100% content centric. Heads & Tails (www.headsandtails.tv) is a full-service advertising agency with an emphasis on television and content delivery tactics for Drs. Foster & Smith, The McDonald's Channel, Magazines.com, Warner Brothers Pictures & Jeff Gordon, Inc. Loiacono is also the Creator, Executive Producer and Writer of Animal Planet’s hit show Faithful Friends on Animal Planet and syndicated in over 70% of the U.S.A. I hope this helps, and look forward to your joining us in New York. Adrian & Chris:

Thank you for your comments on Cooking Up Content at The Digital Signage Show (www.thedigitalsignageshow.com), and your support of Phil and the team at Show + Tell.

Allow me to shed some more light on the other two companies participating in this demonstration.

Cisco Digital Media Creative Services (http://www.cisco.com/go/dmcs) is content focused, not product focused. They also are responsible for The Cisco Academy of Digital Signage (http://www.cisco.com/web/learning/academy_of_digital/index.html#~oview). Their purpose for being at The Digital Signage Show and participating in this demonstration is 100% content centric.

Heads & Tails (www.headsandtails.tv) is a full-service advertising agency with an emphasis on television and content delivery tactics for Drs. Foster & Smith, The McDonald’s Channel, Magazines.com, Warner Brothers Pictures & Jeff Gordon, Inc. Loiacono is also the Creator, Executive Producer and Writer of Animal Planet’s hit show Faithful Friends on Animal Planet and syndicated in over 70% of the U.S.A.

I hope this helps, and look forward to your joining us in New York.

]]> By: Eww... http://www.dailydooh.com/archives/17971/comment-page-1#comment-34335 Eww... Thu, 29 Oct 2009 13:37:55 +0000 http://www.dailydooh.com/?p=17971#comment-34335 “When I Think Content, I Think Cisco” Not me... In fact, C*sco is the last thing I think about when I think content. “When I Think Content, I Think Cisco”

Not me… In fact, C*sco is the last thing I think about when I think content.

]]> By: Chris Riegel http://www.dailydooh.com/archives/17971/comment-page-1#comment-34331 Chris Riegel Thu, 29 Oct 2009 12:25:00 +0000 http://www.dailydooh.com/?p=17971#comment-34331 Just a simple observation, but previously when Cisco was partnering with creative companies to try and win projects by offering a total solution to customers (technology from Cisco - Content and Creative from the partner), doesn't this now put Cisco in direct competition with the integrators and service providers who sold Cisco DS products at low margin in order to sell creative services at higher margin? Just a simple observation, but previously when Cisco was partnering with creative companies to try and win projects by offering a total solution to customers (technology from Cisco – Content and Creative from the partner), doesn’t this now put Cisco in direct competition with the integrators and service providers who sold Cisco DS products at low margin in order to sell creative services at higher margin?

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