Under the agreement, Screenvision will continue to represent national and regional cinema advertising sales for Hogan’s 397 college campus-based screens while Hogan will continue to produce and distribute its cinema preshow, ‘Preview Theater’, in which the Screenvision-sold ads will appear. Screenvision will also continue to have the rights to conduct certain on-campus promotional activities on behalf of its advertisers, including advance screenings, product sampling, tabling and product demonstration activities and consumer research.
“Our continued relationship with Hogan Communications enables Screenvision to have a strong presence in the college arena,” said Darryl Schaffer, executive vice- president, exhibitor relations, Screenvision. “This enables us to reach our key demo, young adults 18 to 24, in a very robust way.”
“The Screenvision sales force is best placed to represent our circuit of university theatres, both from a national ad sales perspective and niche marketing perspective,” said Michael Hogan, Hogan Communications.
The college network’s 397 cinema screens are distributed across 199 cities nationwide, and include coverage in top 10 DMAs such as New York, Los Angeles, Chicago, Boston and Philadelphia.