Neo Media Group announced Monday that it is expanding its presence in Asia as it opens an office in Jakarta, Indonesia and starts its first project in the country with the Mall of Indonesia (MOI.
The MOI is built on 17 Ha land and surrounded with 4,500 apartments and shops, it is the largest Multi Complex Mall in Indonesia.
Neo tell us that “70 large LCD displays will be positioned in strategic areas making MOI the best equipped Mall in the country”.
Christian Vaglio-Giors, CEO of Neo Media Group also told us “This expansion follows the establishment of Neo Advertising China and confirms Neo Advertising’s commitment to the Asian region. Neo Advertising is one of the first DOOH players to expand into Indonesia, an emerging market with strong growth potential, especially in the DOOH sector.”
The opening of the office follows an Joint Venture agreement with Juara, a local creative agency, which was signed on the 4th of November. Bernaldi Pamuntjak, Managing Director Juara told us “By combining Neo advertising’s Digital-out-of-Home expertise and Juara local contacts and media knowledge, we are building a strong foundation for Neo Advertising success in Indonesia”
Neo Advertising Indonesia will operate as an independent business unit reporting directly to Neo Media Group Asia.